PPC | Google Ads Management
The Social Up Media PPC/Google Ads management team has decades worth of experience working with businesses of all sizes and manifold industries. Our PPC skillset has evolved over the years as we’ve learned from trial and error, mistakes and successes.
Social Up Media was identified by Google as a top 5% performer. This recognition was determined based on the quality of the campaigns we build, and the volume of budget we manage. Consequently, Social Up Media has access to unique tools and support not accessible to other Google Ads management companies. With millions of managed PPC budget per year, we offer an experienced and skilled team capable of designing highly efficient and productive Google Ads campaigns. We focus on bottom-line metrics; optimizing Google Ads campaigns to maximize advertising ROI.
Our campaigns are created and managed per Google Ads standards and best practices. We have a direct relationship with Google which includes Google representatives who will assist us, if necessary, at any point. This relationship ensures that we are, 1) aware of the latest Google Ads advances 2) that we receive campaign performance assistance 3) that our requests are expedited by Google. Our PPC management team includes engineers and marketing professionals, allowing for a deep skill set which addresses technical data analysis as well as effective consumer communications. These two points are broken down further:
1) Technical Capabilities: Deep understanding of the optimization process, using Google Ads and Analytics data to maximize ROI. All Google Ads resources will be used as needed, including bid optimization, mobile vs. PC optimization, time of day, day of week, geo-targeting, ad performance, ad delivery strategy and other key metrics. KPIs and other performance data are extracted for campaign reports and meetings and are used to drive ongoing performance improvements.
2) Consumer Communications: Our experienced marketing experts are responsible for identifying target keywords that are inclined to produce sales. Along with keyword identification, high-performance ads are crafted and tested. Our team is responsible for creating ad and keyword content that will interest consumers and maximize click-through Rates and Sales.
Trust the Process
Our Google Ads management process begins with interviewing our clients and reviewing their website to learn their industry, interests and goals. With this information, combined with our decades of experience, we then construct the Google Ads campaign. Once the campaign goes live and performance data is received, our team uses data on an ongoing basis to optimize the campaign and maximize ROI.
While many Google Ads management companies use software to automatically manage campaigns, we manually manage our Google Ads. Our Google Ads management professionals work directly within the Google Ads accounts, making decisions, finding trends, testing, interpreting data and collaborating directly with Google. Google Ads management software creates lazy campaign managers that rely on software to control accounts. Humans are still better at managing Google Ads than software, so our process ensures higher-level performance, fewer mistakes, and improved communications.